Blogger Spotlight | Maria Vlezko | SoNailicious

So Nailicious

Casing Maria Vlezko 


Born and raised in Europe, founder and editor, Maria Vlezko has had a diverse career from fashion to finance. Arriving in Australia in 2006 to continue her financial education and career in corporate finance.


As a hobby, Maria began blogging about the reinvention of her personal style on which quickly became one of the most popular Australian fashion blogs. Suddenly finding herself in the front row of fashion parades and featured in online and print publications which resulted in Maria taking on blogging full time.


When nail art series on became one of the most read and commented on parts of the blog, Maria decided to take it to the next level and in November 2012, founded The new site has become an excellent outlet for her passion for art and beauty. Since then Maria has published two books, also featuring in a number of online and traditional print media.


In conjunction with running, Maria can be found traveling the world with her family, sun bathing on Sydney’s Northern beaches or writing her new book.


Today, we catch up with Maria and talk about the business of blogging.






How long have you been blogging and why did you start?


In January 2010 I founded, out of curiosity and in late 2012 I’ve launched second website, it’s professional and I know what I’m doing now.



Tell us a bit about your blog and what we can expect to see in 2014?


SoNailicious is a chic beauty blog with a focus on nails from a fashion person’s perspective. There are plenty of beauty advice, the newest trends, fashion week coverage and of course, tons of beautiful nails photos. It’s not just another beauty site, we strive to deliver only the most interesting and well, ‘good looking’ content. Whether it’s a nail polish review or styling advice, we take our own angle.CrashingRed is my personal blog, where I occasionally wire about what I do or what I wear, and it is also a visual diary of our various adventures and trips.


Do you have a favourite place or dedicated space for blogging?


Yes, it’s my office………




What are your must have tools and resources when it comes to blogging?


Tools: Canon 600D, a couple of lenses, laptop. Resources: my brain, it’s all there.



Have you ever experienced blogger’s block and what are your top tips for when it strikes?


No, not really. I’m an ideas person – I have posts scheduled for the next 4 months. I want to blog ALL the time and constantly having new exciting ideas. My only constraint is time.



What have been your blogging highlights and biggest challenges?


I was featured in Harpar Bazaar, Marie Clair, That’s Life, Dolly, Professional Beauty – that’s all print and a number of online magazines. But I’m not sure if that the highlights, it just happens. At the moment, I don’t feel that I’ve made it yet. I wonder if I ever will feel that way, i’m very critical of myself and keeps me moving forward.




The biggest challenge: too many. Writing in second language isn’t easy, finding time when you have a kid is hard, to make things happen is often a challenge… but it’s good I like challenges, life would be boring without them.



Who inspires you and what’s on your Worth Casing list when it comes to other bloggers?


Lorde, but she is not a blogger. She makes me feel comfortable about being not a smiley person.





What advice would you give to anyone that is thinking about starting a blog of their own?


Think twice. Can you really do it? What’s your talent? What are you bringing to the table? And also be honest about your goals, make it clear for your readers and for yourself right from the beginning. People like to picture blogging like some fun and bubbly activity, but it’s a lot of hard work. Are you really ready to work hard and 95% of it for free?



Tell us more about your first book “30 Easy Nail Designs”?


I think describes it well  “…consider it (30 Easy Nail Art Designs e-book) your beauty bible. Seriously, it’s insanely good!” Okay, just joking. But people buy it, then readers email thanking me for putting this guide together and it’s great, you know? It’s like my little contribution to this world, basically I’ve planted my tree – I wrote a book.






If you weren’t in the business of blogging what would you be doing?


I’d be a captain of a spaceship. Or, the first female president of Russia.





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    • You are such an inspiration to bloggers that are trying to turn their blogging hobby into a feasible business. Thanks again for being so very generous with your time and I’m looking forward to continue to ‘case’ both Crashing Red and So Nailicious.

  1. I must buy that book! I am obsessed with nails and nail polish, I own over 130 bottles at last count and am always looking for new design ideas. And I really don’t understand how I have never seen Maria’s blog before?! Probably coz the only fashion savvy thing I can do or am interested in is nails, but I am so going there Right. Now!

    • It’s so easy to accumulate a lot of nail polish… The book explains in great details almost every existing technique, so it’s a great guide for nail art at home or simply improving your nail art skills. I look forward to seeing the designs you re-create, tweet or facebook me!
      ps. We post new tutorials every second week on SoNailicious too 🙂 just saying.

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