AGENT MYSTERY CASE
The home of keeping it real reviews!
FILM | THEATRE | TRAVEL | FOOD | BOOK | PRODUCT | EVENTS
I’ve worn a number of hats over the years. I’m a reviewer first and foremost. You’ll find me rolling my eyes at a lot of what goes on with the picture-perfect influencer side of social media town. For the most part, I’m here to entertain not influence you. If we can support local charities, businesses and creatives in the process… even better!
Our review speciality is food, film, theatre, travel, entertainment, events and the arts. Not necessarily in that order. We also occasionally do product and beauty reviews and I’ve been known to run myself ragged with two to three shows a night the entire month Fringe is in town. I’ve also judged in the Blogger Best Food Awards for Perth Royal Show two years running.
We prefer to conduct our reviews of events or food establishments under a so-called invisibility cloak, so we manage to experience what a venue, show or service is really like, without the preferential treatment that you might experience at food menu launches or VIP events. We still do the occasional food menu launch or VIP event but these tend to appear as highlight reels rather than reviews.
If a review is sponsored in any way, it will be noted as such. All negative sponsored reviews will be returned to the client for feedback and will not feature on AMC without prior approval. Non sponsored overly negative feedback generally goes to the establishment or business owner rather than appear here or on our socials. We are not in the business of naming or shaming.
We are passionate about our reviews, so if you have a product, offer a service or have a show or event coming up that is worth casing, we would love to hear from you.
Our current focus and features include:
Flick Fix – our online movie club
On the Bookcase – our virtual book club
Local Loves – our way of showcasing and supporting local business
Casing the Menu – food, glorious food
Let Me Entertain You – theatre, events and more
Yours Virtually – more details coming soon
Sponsored posts are currently limited as we focus on review content.
We are not a charity. We do accept payment for sponsored posts. We don’t generally take on contra deals but we do offer discounts for registered charities and not-for-profit organisations and businesses that support local charities.
I get businesses (and influencers) starting out with little to no budget need to start somewhere. I launched Mystery Case way back in 2012 with just $10, building everything from the ground up solo, achieving 25k unique visits that first month with the website paying for itself from the get-go. I know how to work to a budget and I know a lot about building a brand and business from the ground up.
All sponsored content is disclosed as such and links in these posts are all no-follow links. This is non-negotiable.
While we are known for our ongoing and pretty impressive stats (150k – 450k page views per month), having an Australia wide audience and at any given time, depending on campaigns running, four to six demographics feeding into the website, the overall stats do not show the full picture. Nor do our socials. There’s the viral Eggspresso video that sends us into overdrive each and every Easter and our end of year giveaway campaign that features non-sponsored prizes from all of our favourite local brands and businesses that boosts the traffic and stats, as well as gives us a way to give back to our local loves, each December.
It means our overall hits or unique visitor stats aren’t always going to be relevant to individual campaigns and aren’t generally reflected on our socials as we put more focus on our subscriber base. A lot of the time a feature here is more of an added extra and a bit of fun to complement our offline work. For this reason, we don’t have a media rates card, preferring to deal directly with clients to quote on a case by case basis.
You get a lot of bang for your buck with my background in public relations, marketing and sales, not to mention my twenty plus years of reviewing together with my experience running AMC over the years working with clients such as Dyson, Kambrook, Crown, Vividwireless, Kids Business, Maggie Beer, Disney on Ice, Dinner Twist, You Plate It, Hachette Australia, Breast Cancer Care WA, Perth Royal Show and Skin Resus. Just to name a few.
We’ve always worked a little differently to the rest and in a world where having a point of difference sets you apart, that can’t be a bad thing!
Agent Mystery Case
PO Box 743
INNALOO WA 6918