Always on the CASE!!
Why ‘casing’? It just sounds better than stalking and with ‘Case’ for a surname it just kind of works!
Why the mystery? You could say, I like to keep my options open. The mystery being you just never know what, why or where we will be ‘casing’ next.
For the most part though, I like to keep things a tad mysterious. I’m a mystery shopper, market researcher, professional reviewer, virtual assistant (VA) and online publisher from way back. 1998 to be exact. When I taught myself programming and kick started my online publishing endeavours following a redundancy when I was on maternity leave with my first child. A lot has changed since then. Blogging and social media have evolved.
Agent Mystery Case has allowed me to bring all my acquired skills and some, to the social media table, equipping me with the necessary skills to expand on my VA work, as well as launch BLOG EXCHANGE in early 2017. Blog Exchange, a Blog and Media Agency, that moves away from influencer style campaigns and assists businesses and brands to find their own voice, authenticity and influence through freelancing and ghost blogging. It’s also an agency that deals with the development and sale of blogs, online magazines and publications.
As Agent Mystery Case continues to evolve here and be a great place to test the waters, I’m slowly starting to appreciate that I have a tendency to approach things a little differently to most. I’ve always avoided following someone else’s success formula. Most of the time it works for me. It’s this approach that had me one of the top ranking bloggers (if not the top ranking blogger at one point) in Perth for 2014 and 2015. It also had AMC paying for itself and earning a small income from the get go.
What started out as a personal blog back in 2012, with Style Challenges, Reviews (beauty, food, film & more), our Worth Casing Blog Awards, The Business of Blogging, my weekly confessions and giveaways galore, is now much more. 2016 saw me move away from monitoring stats, dropping some of our existing lineup/audience and limiting sponsored content. I also became more passionate and involved with my charity event work, establishing a Blogging for Therapy initiative for palliative and aged care patients and working as an ambassador of sorts for Breast Cancer Care WA.
AMC is set to return in 2018 as a review, giveaway and lifestyle website. Sponsored posts, as well as advertising will continue to be limited and at my discretion with a focus on brands that support our nominated charity or our about to launch ‘One New Thing’ project. We are currently in the process of updating the website and tweaking our lineup, so please bear with us (& the state of play here) for the time being.
Raychael aka Mystery Case
Want to know more? Think you have what it takes to join our Aussie Review Crew? I would love to hear from you!